Racecoin Podcast

Podcast with Host: Jai Shukla & Guest: Anthony Peacock Q1 — How did you get started into this world of PR? It was actually an accident. Starting as a journalist writing primarily about motorsport, he found himself being asked by drivers about how to get more media exposure. After noticing his suggestions were quite well-liked, he decided to make a career out of it, gradually moving from journalism to PR. He believes that to truly understand PR you have to be a journalist yourself because you can’t answer to what journalists want without knowing exactly what those things are. Q2 — While journalists are attempting to uncover the truth, PR is about fluffing up the truth. Is that a statement you agree with? Absolutely. In journalism, you tend to get better results from being as honest as you can. The job of PR isn’t necessarily about trying to persuade people, but to present the evidence in a way to allow the audience to make up their own mind. PR people are very sensitive to criticism, but you just have to a