Story Led Marketing - Where The Magic Happens!

I recently met with a business owner who wanted to find out more about sales funnels. When I met with them, they talked me through their business and told me that they were failing to get traction with the courses they were selling, and they thought sales funnels would help. IMHO there was a reason they were failing to get traction and not having a sales funnel wasn’t it.   In this show I want to share about market positioning and category design, concepts which I think could help the business owner I spoke to and maybe you too. There are some great examples of entrepreneurs and visionaries who have successfully made their company stand out through deliberately and in some cases, accidentally, creating a category and putting themselves at the top of it.   I often talk about helping you and your business stand out and I’m hoping this episode gives you more food for thought and another angle to come at this from. I will also cover sales funnels so that if you haven’t come across them you can see where and when