Sales Iq Podcast

This week's guest is a little controversial with some of what he says not going down too well with a few people in our industry, but with so much knowledge and experience there is a lot of value Jim Keenan gives us Sales Professionals. Author of Gap Selling and Not Taught, Keenan is the founder and CEO of A Sales Guy Inc. He is passionate and raw, be ready to hit mute if the kids are around but keep your notepad handy for the notes you'll want to take down on how you can find the gap to win more sales. Don't forget to leave a comment and subscribe to the podcast. We would love any feedback you have for us. Where you can find Keenan: https://www.asalesguy.com  https://www.asalesguy.com/gap-selling/    Timestamps: [04:30] - Keenan's beliefs on sales [07:20] - The difference between sales and marketing [08:35] - Inspiration for writing Gap Selling [14:05] - The reason why it is NEVER about you [17:10] - The most vital truth bombs that Keenan knows and what happens if you take them away [20:15] - How yo