Sales Iq Podcast

Smashing your outreach and achieving a high conversion is the dream of every sales team on the planet. Thinking you can achieve this without a formal cadence process is ludicrous!  Joining us on this episode is Mark Kosoglow, VP of Sales at Outreach. Mark discuss how you can increase your conversion rates and take a step towards that dream with a killer cadence process.     Places you can find Mark:  https://www.linkedin.com/in/mkosoglow/   https://www.outreach.io   https://www.amazon.com/Sales-Engagement-Companies-Modernizing-Humanization/dp/1119584345     Timestamps:  [spp-timestamp time="02:20"] - An intro to Mark and his journey in sales    [spp-timestamp time="04:15"] - Key learnings Mark took away from his first job in sales   [spp-timestamp time="07:45"] - The inspiration for Mark's book  [spp-timestamp time="10:10"] - Mark’s definition of sales cadence   [spp-timestamp time="11:45"] - The number of outreach touches you need for a lead  [spp-timestamp time="12:45"] - The first step befo