Talking Through My Hat

John Bond is the Co-Founder of WhiteFox, a new breed of publishing services company. He set up WhiteFox after being Marketing Director at Virgin Publishing, Penguin and HarperCollins, and then MD at HarperCollins. In our interview, we talk about finding co-founders among your existing relationships, and about how it can take a lot longer to get where you want to be than you thought - but also that these mistakes and diversions can be important for learning what you need to say No to. And about how there's nothing more motivating than proving people wrong!