Hipsid With Rabbi Simcha

The Theory of Enchantment is a new framework that solves the problem of human connection by probing two questions: What is the psychology of connection and can we use that psychology to heal and avoid conflict? The first question is answered by first studying pop culture — the various things we as a society deeply connect to, from literature to music to corporate social capital, like Nike’s Just Do It mantra — which is attractive to people who desire to reach maximum potential.