Edelman Uk
Sideload #28 – The era of business science
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:18:59
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Sinopse
It was previously an unheard-of concept but now we’re able to use data to plot the hallmarks of a great comms campaign. But how does it work and will it spell the end of good old-fashioned gut instinct? We spoke to Matt Sato, from Edelman Intelligence in New York about the tech behind this new approach.
