Bloomberg Benchmark

Episode 13: How to Give Holiday Presents Like an Economist

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Sinopse

(Bloomberg) -- With Black Friday kicking off retailers' most important shopping season of the year, economist Joel Waldfogel shares his advice for buying presents: Don't. Waldfogel, author of the book "Scroogenomics," discusses his notorious theory on the inefficiencies of bad gift-giving, with suggestions for what to do instead.