Story Led Marketing - Where The Magic Happens!

The marketing landscape has changed. Information and communication are bombarding us 24/7. Its difficult to understand exactly what we should be doing, and easy to switch to the next shiny penny when results arent instant. Combine this with the fact that our potential customers are getting jaded and cynicalits not surprising that marketing seems more overwhelming than ever. Thats why I created the Story Led Marketing podcast. Im Sarah Archer, entrepreneur, coach, comedian, speaker, writer and host of The Speaking Club podcast. In this show, Ill be sharing the tools and techniques Ive discovered that helped me create a new way to do marketing. Story Led Marketing blends the relevant concepts from the gurus of the past, with storytelling, humour and a simple marketing system that reflects the need to lead with more value and connection to reach even the most skeptical consumer of today. Whether youre just starting out as an entrepreneur, or youve had a business for a while, if you want to consistently create a pipeline of ideal customers through your marketing, then youre in the right place.