Trench Talk With Matt Reynolds

This episode features Michael Armstrong, a Partner at Kay & Burton and their General Manager of Marketing, Justin Hodgson. The Kay & Burton name has been synonymous with luxury property in the Melbourne market, connecting buyers from around the globe with premium Melbourne and Mornington Peninsula real estate, for more than 80 years. This is a conversation about the changes within the property sector and an insight into the future of property as the first mainstream signs of the industry adopting technology and embracing digital solutions emerge. There’s no doubt, many efficiencies can be harnessed in the property sector using technology, but how to think about and when to move on different options has become very important. As we have seen, being to slow, or to fast can be disastrous. During this chat, we covered: both the good and the bad of real estate disruption technology strategies offline v online marketing, including social media customer experience opening new offices using WeChat to sell pr