Braze For Impact

We've all been a victim at some point… I'm talking of course about email marketing from political campaigns. Braze's own Todd Grennan walks us through the nightmare experience we're all familiar with and the damage it can have on your brand long term.       TRANSCRIPT: [0:00:18] Speaker 2: Welcome back to Braze for Impact, your martech industry discuss digest. Today, I'll be getting some help from Todd Grennan, Managing Editor of Content Marketing here at Braze. So, we talk with a lot of clients and experts about best practices and strategies when it comes to executing effective email campaigns, but we don't hear a lot from the recipients of emails, those that are actually receiving the experience, but today that's exactly what we're going to do. Learning from the strategies and results of marketing teams is one way to gather powerful takeaways, but getting a detailed breakdown of the consumer experience can be even more telling. Todd walks us through a broken email experience he was subjected to compliments