Quiet Confidence With Dr Tess Crawley

Today I had a great conversation within my Quiet Confidence Foundations mentoring group about (amongst other things) business niching. I know you’re familiar with the concept of niching your clientele … focussing on your ideal client - the one’s that really energise you. And honing your message so they’ll recognise themselves and their own needs as a match for your service. But something else struck me during this discussion. It’s easy to inadvertently blinker your vision and assume that this is the only element of your service that is niched - the bit that matches your clients’ obvious needs (the reason they need your service in the first place). It’s easy to forget that your niche also includes other aspects of your business structure that might appeal to specific sectors of your broader audience. For example, are you open after hours? Do you currently run without a waiting list? Do you provide online services? Do you offer longer sessions than the average? What else about your service is a bit unique? You