The Freelance Podclass

In this class we talk about referral marketing - one of the easiest ways to find clients and one of the best strategies to grow and scale your freelance business. But how do we do it well? How do we get ideal clients referred to us from people who know, like and trust us? I will show you a three-step system for how you can build a referral marketing machine into your freelance business!   Podcast Outline:   0:00 - Opening thoughts 0:49 - Introduction to the topic of Referral Marketing 5:00 - Two Types of Referrals: Indirect Referrals (e.g. Facebook Page Reviews, LinkedIn Recommendations, testimonial or video case study on your website) Direct Referrals (e.g. Someone directly passes on your name to another relevant contact.)   7:02 - Two Keys to Getting New Referrals: 1) Be referable. 2) Build an effective referral marketing system.   8:47 - Three Simple Steps to Building an Effective Client Referral System   8:54 - Step #1: Determine your ideal client referral. Identify three ideal clients. Identify th