Unbreakable Podcast With Thom Shea

Sustainability is hard at best. Longevity is rare. Yet many people set out even from a young age to win all the time, succeed at every endeavor, make more money in each year. I have sat in numerous business meetings where the marketing departments project a never ending growth curve. I have sat in more than enough college and pro football team meetings where every play scores and every game is a win. I want to pull the ole cat out of the bag for a moment. Sustainability, longevity, win all the time is a fabrication of excitement. Those concepts are manufactured sales pitches for the young and amateur minds. Maybe they are well intended to motivate and encourage during pre-game shenanigans or when companies are stale and the market is seemingly out of control. Encouragement is vital, that is a truth of human performance in every area of life. Looking on the bright side is wise, because darkness is a real event in every endeavor. Scoping out, or laying out, a series of actions that are needed to win or grow is