IBM Blockchain Pulse

In today’s episode, your host, Matt Hooper, is speaking with Alison McCauley! Alison is the founder and CEO of Unblocked Future as well as an author, speaker, and consultant. Her bestselling book, Unblocked: How Blockchains Will Change Your Business (and What to Do About It), answers the question: ‘Why do I need to get on board with this whole blockchain thing?’ and is helping non-technical executives all around the world to better understand how this technology will trigger change!   Growing up in a family of engineers, Alison ‘rebelled’ by becoming a social scientist. She was completely enraptured by what changes our behaviors as humans, what changes our minds — and overall: how our brains work. After she graduated, she became deeply fascinated by technology, our relationship with it, and how human behavior and emerging technologies interact. In the midst of studying this, she caught the ‘blockchain brain virus,’ and now works with organizations in adopting and leveraging new tech to drive forward a better