L&F CG

Customers in general responds to and on attributes they can identify with or attributes they associate with their wants. Given the diversity of most segments, it will be difficult if not impossible, to expect that your company has all the traits needed to appeal to every customer you would want. This is where brand ambassadors/influencers can play a part. Find the once that adds value for your brand, product or service, and your sales will increase. But you have to get it right, if you don't, you shouldn't bother.