Octapillar: My Life As A Creative

Episode 012: It's All About Perceived Value

Informações:

Sinopse

Your  customer's/client.s opinion of your product or service's value to him or her has little or nothing to do with the product's cost to create, market price, and depends on the product's ability to satisfy his or her needs or requirements. Creating an offer with the most perceived value is HUGE!