Raising the Bar with Alli and Michael

It Cosmetics has been a true disruptor in the cosmetics industry since its launch in 2008. After years of hustling on QVC and landing shelf space in Sephora and Ulta, founder Jamie Kern Lima sold her problem-solving makeup line of 300 products to L'Oreal for a reported $1.2 billion in 2016 and stayed on as CEO, making her the first female CEO in L'Oreal's 108-year-history. Jamie sat down with Michael and Alli to reveal how she started testing makeup to help cover up her rosacea, investing in women-led businesses, and the origins of Drybar and It Cosmetic's collaboration, the Lash Blowout Mascara. Keep up with Jamie at itcosmetics.com and @jamiekernlima. And don't forget to follow @alliwebb for #BTS of Raising The Bar and subscribe and rate us! Produced by Dear Media.  Producedᐧ