Zócalo Public Square

As much as social scientists have learned about what drives people’s decision-making, we still haven’t found a silver bullet for changing people’s behavior. Yet at a panel co-presented by UCLA at MOCA Grand Avenue and moderated by The Atlantic contributing editor David H. Freedman, L.A. County Director of Public Health Jonathan Fielding, University of Minnesota social psychologist Traci Mann, and UCLA health economist Frederick J. Zimmerman agreed that it is possible to get people to make better health choices—if you give them time, and you engage them on several fronts.