Braze For Impact

Episode 27: Winning the Channel Attribution Battle

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Sinopse

Marketing Boss Dom Gallello calls in from London to give us his story. From digital strategy in Tokyo to running marketing at Sean Parker's reboot of Airtime to now running the show at Badoo (internet dating founding father), Dom has seen it all. Hear his insights on building a beloved brand through creative positioning and emerging tech.       TRANSCRIPT: [0:00:17] PJ Bruno: Hello again. Welcome back to Brace for Impact, your MarTech industry Discuss Digest and today joining me from foggy London town. I'm thrilled to have this guy on the podcast, friend of Braze, and he's what we call in the industry a boss. [Dom Gallello 00:00:33], thanks so much for being on with us, man.   [0:00:36] Dom Gallello: I appreciate that very much. It's actually raining here, so London, will take it a step further.   [0:00:41] PJ Bruno: Classic London behavior. Yeah man, I was really thrilled to get on the horn with you a few weeks ago and just hear about everything. You've got quite an eclectic journey you've had so far, my fri