14 Minutes Of Saas

E63: Peter Reinhardt, CEO and Co-founder of Segment. Since this interview Peter Reinhardt, CEO and Co-founder of Segment, and his team have raised another 175M USD to bring total funding to to $284 million and a valuation of over 1.5B. He validated an idea he was trying to kill by publishing a link to a sign up page on Hacker News – pretending they’d built it. The response was massive and Segment built it’s 1st hugely successful product in just 5 days Peter talks about why building a business where the target customer is developers can to some degree sidestep the question of what company size range you chase after initially. He describes Segment as a customer data infrastructure company – he wants to help customers manage all of their data from different sources. He lets us know whether or not he’s interested in building a marketing automation app on top of that and gives his view on the rise of 100% remote teams. This episode is about how Peter helped lay the foundation for building of a unicorn, by trying t