Retail Tomorrow Podcast Series
Outside the Ordinary
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
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Sinopse
This episode, recorded in front of a live audience at the recent City Immersion in Boston, goes inside the evolving world of LL Bean, the iconic catalog business that has engineered a dramatic and highly successful shift into omni-channel retailing through transformational leadership and a willingness to disrupt from within. Our special guest, Stephen Smith, the first outsider to run the company, offers a unique perspective on how the legacy retailer transformed to a new model that is 21st-century marketing-savvy. Hosted by Kevin Coupe of MorningNewsBeat.