The Freelance Podclass

In this class, I’m joined by my daughter, Keeley Cannings, who gives you valuable strategies on how you can use local Facebook Ads to target your client audience right in your own backyard. Keeley shares how she has leveraged local Facebook Ads to build a very profitable photography business for herself. Join us as we unpack 9 steps to launching a local Facebook Ads campaign so you can generate new client leads and ultimately build your business!   Podcast Outline:   0:00 - Opening thoughts 1:00 - Introduction to Keeley Cannings and the topic of Local Facebook Ads 2:08 - Keeley’s experience doing “Headshot Days” as a local photographer 4:02 - The benefit of Facebook Ads to freelancers: 3 Whys: 1) It gets your name and business out there. 2) It increases your engagement and your followers. 3) It helps turn complete strangers into lifelong clients.   6:00 - The “Echo Effect” Don’t get discouraged if you don’t land clients and generate leads the first time. 7:57 -  Example of an idea you can use to gener