Align. Profit. Impact. (formerly Labor Of Love)

In this podcast Cassandra talks about a key practice she coined and uses in managing her agency: distinguishing between income generating activities and interest generating activities. A lot of new business owners wonder how they can make 10k a month from the get go…but before you can generate significant revenue, you have to look at your offerings. You may have a signature program/service that is a higher ticket item, but you don’t have any other lower price offerings… Maybe you’re not filling your funnel (with things like lower level programs or downloadable freebies), which would create the next generation of clients. Listen in as Cassandra explains the difference between sales activities and interest activities, and the importance of shifting focus between money making projects and awareness functions.