Backstage Pass With Alford Media

Corporate meetings and conferences have long been characterized by tedious power-point presentations echoing off the walls of fluorescent-lit hotel ballrooms. But thanks to new technologies and trends in the AV world, these long-dreaded symposiums are getting a makeover. Immersive audio, eye-opening lighting, and interactive engagement are just a few innovations changing the event industry. Exploring this rising trend on this episode of Backstage Pass is Ben MacKinney and Ali McMahan of Alford Media. The pair have their pulse on the rapidly changing industry of audio-visual entertainment and corporate events. “People are tired of sitting in front of a powerpoint for 90 minutes,” said MacKinney of traditional corporate events. As a result, audio-visuals that incorporate the idea of immersive entertainment have taken precedence. McMahan points to the influence of the entertainment industry as a major instigator to event changes, with clients requesting visuals they see on television award shows or integrating a