Ponderings From The Perch

In this episode of Ponderings from the Perch, Little Bird Marketing President and Momma Bird Priscilla McKinney talks with Multilingual Connections founder and CEO Jill Bishop. With similar backgrounds in cultural anthropology, the two discuss a variety of linguistic eccentricities as they apply to marketing, as well as the importance of nuanced translation. They also discuss Jill’s time as a Culture, Diversity and Language Consultant with Chipotle Mexican Grill, where, among other things, the ambiguity of the word “skosh” has been a foe for as long as anyone can remember. (“Just a skosh of sour cream, please!) Multilingual Connections provides translation, transcription and multimedia localization in 75 different languages, provided by a team of 25 specialists. Jill talks about the differences between translating qualitative and quantitative surveys, managing remote employees, and Turkish coffee and baklava! Rapidfire Session: Fave podcast: Today Explained and The Daily Fave app: Google Keep Fave book: Tra