Scale Or Die

As the growth mind behind Mention, Segment, and Drift, Guillaume Cabane has helped scale some of the most successful B2B brands in the world. In our interview, Guillaume dives into the value of creating new growth strategies rather than just copying what everyone else in the market is doing. We’ll learn about how Guillaume’s network of peers help him evaluate his new ideas and verify different growth strategies before they’re launched to market. Find out why the future of marketing is less about a spray and pray mentality, but more about creating a great experience. Guillaume is a proponent of looking at the customized personal experiences that B2C companies provide and bringing them into the B2B world. You don’t want to miss this one... In This Episode You’ll Learn: 1:24 Learn about Guillaume’s unique philosophy on growth 5:32 What creates customer satisfaction? 10:07 Insider secrets to growth strategies 17:32 Big trends for B2B Marketing over the next 5 to 10 years 22:35 The Salty Six This is an actionable