Beyond The Mood Board

Market research—a term that gets thrown around without the slightest understanding of why we’re doing it and how to do it well. This episode explains how to collect information about your customers and competitors so you can more effectively market your business and stand out while doing it.   On this episode, I’m breaking down the process to: Better understand your customers’ needs, Test a new product, Improve your copy, and Understand your company’s differentiators...especially when working in a crowded market.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.