Backstage Pass With Alford Media

In this episode of Backstage Pass, Ali McMahan, Marketing & Communications Manager, and Dave Pooser, Director of Product Innovation, both from Alford Media, joined host Daniel Litwin, the Voice of B2B, to discuss the recent XLIVE Conference & Expo held in Las Vegas held Nov 17-19, 2019. McMahan and Pooser both attended the annual Live Events & Entertainment trade show. Tech with a purpose and audience immersion emerged as two themes that loomed large over the three-day conference. McMahan summed the technology part up as a shift from trying to chase the coolest and best technology to outdo the last event to ‘how does that technology enhance the attendee experience?’ “When people pay money to come out to a conference, a convention, an event of any kind,” McMahan added, “They want to go have an experience.” Pooser pointed out, in the B2B conference and event space, an attendee may be there because of a company mandate. But that doesn’t mean she or he is interested. It is the job of the company