Beyond The Mood Board

Consumers are researching and getting much closer to a purchase decision before they ever reach out to a business. This means we may never have the opportunity to personally share the results we get for our clients. Case studies are a powerful testament to the way you work and—when used properly—will help your audience put themselves in your clients’ shoes.   On this episode, I share: How consumer behavior is changing and why it demands social proof from your marketing, The difference between testimonials and case studies, Various formats you can use to develop compelling case studies, An easy to follow case study structure, and How to obtain permission and results from your clients.   Visit Pattern of Purpose for a full manuscript and links to resources mentioned on this episode.