Beyond The Mood Board

As CEO, you sometimes forget you’re living in a bubble, seeing your business through rose-colored glasses. My former client, Zaid Bakeer, joins me to talk about how stepping outside of his business and focusing on customer insights helped unify his messaging with the industry reputation he desired.   On this episode, Zaid and I talk about: Starting his career at the young age of 17, The psychological side effects of having a disjointed brand, Conveying the quality of his services and products in his messaging, The surprising insights he learned about how customers perceive his business, and The impact of involving his team in his rebrand.   Visit Pattern of Purpose for the full episode manuscript and links to resources mentioned on this episode.