Bleeding Ink

TL;DL Nick Stephenson has spent 24 months researching and discovering techniques to help you earn a living from your books (or other products). Oh yeah, he’s a seven-figure bestselling fiction and non-fiction author. I’ve hired more than my share of book coach consultants. They are great. They unshackle you from the manacles of tired ideas—force you to dare bigger, do larger. My guest today, Nick Stephenson, went from a dreading his soul-sucking job to becoming a best-selling author. He spent years stumbling, got fed up with what seemed like an impossible production schedule, and cleverly set about building an audience that couldn’t wait to purchase his next novel. It occurred to him that the whole “release a book every six weeks” cycle was unsustainable and offered little in return for the time spent. He noticed the success of services like BookBub, who had massive mailing lists, and decided, “Hey, why can’t I do the same?” If you have an engaged audience, you can skip the middle man. But how does an