Voices Of Courage

In today's episode, we discuss attracting and retaining customers, clients, and employees, boosting our business and profits, and achieving our dreams. We explore:     - How doing business with kindness gets us more publicity and creates win-win situations for all - What Public Relations is and how to create messages that will capture the media's attention - The problem in today's world with publicity and how to get a return on investment from PR - The secret sauce formula for creating a great media script and what a media script is used for - The biggest mistake that most people make with their PR and the best way to get results - What the "ooh-aah factor" is and how to use it to build trust and connections with people - Why writing a book can be instrumental in establishing credibility and being successful - The key factors that help find the right employees and keep them happy and productive - How to recruit passionate, productive employees who contribute to a positive work culture - Establishing an attrac