Beyond The Mood Board

After being in business a while it’s easy to feel that we inherently know our customers. But when we assume we know how our customers think, feel, and act, we risk missing the mark with our messaging. I’m sharing a system you can use to track what your customers are telling you, moving from guessing why they buy to knowing for sure.    On this episode, I share: The points along the customer journey you should be paying attention to, When customers are sharing valuable insights with you, How to spot patterns across those who book you and those who don’t, and Why a tracking document is going to strengthen your marketing messages.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.