Beyond The Mood Board

Yosemite wedding planner, Roshel Ryan, first reached out in 2019 when she needed website copy written—and fast. She joins me to talk about why she contacted me after she had wrapped a rebrand and how our partnership has helped her leverage her value proposition in her market.   On this episode, Roshel and I talked about: The role a modern brand plays in staying relevant in the wedding industry, Helping clients see the time, energy, and stress you save them, How I pulled out her value proposition, even when she couldn’t see it herself, Why she was able to raise her prices after working together, and The crazy stories Roshel has from planning events in such an unpredictable environment.