Beyond The Mood Board

Storytelling has gained popularity for a good reason—it works. But the ways many teach us how to use storytelling in messaging and marketing is overly complicated and lack specific examples. I’m here to break down a simple approach that will help you use storytelling in your business today—no course needed.   On this episode, I share: Why storytelling is an effective communication tactic, The difference between brand storytelling and your brand story, A common mistake businesses make when sharing stories,  Four places in your business to mine for stories, and   The three things you need for any story to work.   Visit Pattern of Purpose for full show notes and links to resources mentioned on this episode.