The Chaise Lounge Podcast

Getting a home ready for market isn’t magic—it’s merchandising, and looks matter.  Take it from Amy Powers C.S.P. (that stands for Certified Staging Professional), who has successfully prepared almost 100 million dollars in property listings for market since she traded her real estate sales career for “the stage” in 2007. As a former real estate agent, Amy turned to staging when the last recession hit her hometown of Atlanta, Georgia, hard, flooding the market with foreclosed properties and precious few buyers. In a buyer’s market, says Amy, putting a property’s best face forward is essential to a faster sale or, in the case of short-term rentals, a higher rate of occupancy that the local competition. Today’s buyers and short-term renters—the vast majority of whom see properties for the first time on line—expected to be wooed with picture-perfect spaces filled with beauty, luxury, comfort, Roku, and a top-notch coffeemaker as well as value.  Of course, as a professional painting contractor, your host, Nick