The Chaise Lounge Podcast

It’s the time of the year when the fashion community debuts its fall/winter couture collections, and you can bet today’s guest in The Chaise Lounge has been watching the runways closely. As the VP of the home and interior design space for Fashion Snoops, Jaye Anna Mize is a trend watcher extraordinaire. She makes it her business to observe consumer behavior and how that translates into buying trends for home consumers and the interior designers who serve them. Nick tracked down the nomadic trend forecaster at Maison et Objet (scenes, above)—the twice-a-year home and design trade show held in the massive Paris Nord Villepinte, France’s largest exhibition center—and asked her to give us the scoop on the latest cultural shifts and why understanding them is essential to your interior design business. Here’s a summary of just some of what Jaye shared. What Exactly Does a Trend Forecaster Do? "At fashionsnoops.com, we look at what’s happening on a cultural level and then predict product development two years out.