Saunders & Cash

We may have found the “Apple” of Wichita as we interviewed Reid Hansen and Margie Crawford of Callcap, a company that has grown from an operation started in the founder's garage to a nationwide firm providing call tracking and rating services for any company that needs to track all of their customer service calls, from scheduling appointments to handling any sort of customer service call. This technology started with a simple rating service for inbound calls to insure that business calls were properly handled per the business expectations. It has grown into a company using artificial intelligence and machine learning to improve how customer calls are responded to, with a goal of continuously improving the quality of calls for both inbound and outbound marketing programs. On average a business will lose or mishandle 18% of their calls, often with an auto-attendant service. Advances in the way calls are tracked and rated for mishandled calls or calls not responded to make it easier to reduce that error rate and