Level Up Your Course Podcast With Janelle Allen: Create Online Courses That Change Lives

What’s up, everyone! I am joined today by Sean McCabe aka Sean Wes: author of Overlap: The Ultimate Guide to Turning Your Side Passion into a Successful Business and creator of Supercharge Your Writing, a copywriting masterclass that aims to help you double your sales by fixing your messaging. We talk about his course and business model, and his journey from hand-lettering artist to business educator. Everything in life is sales. If it doesn't cost them money, it costs them time. Episode Quotes "You have to earn the right to play the long game." "Understand where your audience is at in the Buyer's Journey and deliver the right message." "Deliver value to the people who already know you, and give an entrance point to your potential audience." "The power in vulnerability is sharing things that will also help other people in their journey and adding value." Listen to Learn 00:25 Getting to know Sean McCabe, Rapid Five Questions 04:22 Sean's business journey 09:30 The evolu