Level Up Your Course Podcast With Janelle Allen: Create Online Courses That Change Lives

Welcome to another episode of Level Up Your Course! Really excited about today’s guest, Brian Casel. Brian is the founder of Productize and Scale and Audience Ops. He’s a master at productizing services. In this episode, we chat about how to leverage the Productized Service model. He also guides us through his course, Productize and Scale, and how he’s built a thriving community. Let’s go! Use customer feedback as your direction Episode Quotes "I usually start with a very big outline to get the main chapters down just to have a roadmap." "A lot of people get stuck on the idea like is this a good idea to productize?" "The main thing that I try to encourage people to do is just get something out there" "When you're doing that transition, start by doing the service first so you can hone in on your processes, strategies, and methodologies" Listen to Learn 00:25 Getting to know Brian Casel 03:24 Brian's journey from music production to freelancing 07:04 Rapid Five Questions