Level Up Your Course Podcast With Janelle Allen: Create Online Courses That Change Lives

Welcome to episode 051 of The Zen Courses Show! My guest for this episode is Len Markidan, Director of Marketing over at Groove, a help desk SaaS. Groove recently created their first online course and sold out in 5 days! In this interview Len shares why a help desk company decided to create an online course and what it took to make it happen. Ready? In This Episode, You'll Learn: Why content marketing is important…and how Groove rebooted their content marketing strategy Why you should focus on helping your customers grow Why it makes sense for SaaS companies to create online courses How to get past your fear of marketing Tips for staying productive so you can get your course done even with a day job How to know how much content to include in the course The #1 marketing channel Groove used to sell their course Strategies to keep your email list engaged Why you should create obstacles for people to sign up for your course References and Tools Mentioned: Groove’s case study for their course launch Coach - an