Level Up Your Course Podcast With Janelle Allen: Create Online Courses That Change Lives

Welcome to another episode of The Zen Courses Show! Today’s guest is Philip Morgan, founder of PhilipMorganConsulting.com and author of The Positioning Manual. In this episode, you'll discover the game-changer for effective marketing. Enjoy! In This Episode, You'll Learn: • What positioning is and how it can help you sell more courses and other products • The cold, hard truth about self-paced courses and completion rates • How the live bootcamp model is differs from self-paced online courses • Why learners need more structure than we think • The pros and cons of hybrid courses • Non-salesy marketing strategies for introverts • Why you should build a minimum viable course (MVC) instead of focusing on perfection • Unconventional non-LMS ways to run your online course Resources that Philip Mentions: • PhilipMorganConsulting.com • The Positioning Crash Course • Prison Break Bootcamp • Free workshops Philip and I are hosting on positioning and marketing your course Thanks for Listening! If you enjoyed this episode