Beyond The Mood Board

Taglines are hard work. They’re personal and they carry weight. And the best ones create an emotional response. That’s a tall order. So how do you land on the right one? What does it look like to synthesize your mission? I’ll be exploring these questions and more as I share why it was important for me to have a tagline, how I nailed mine, and what these five words mean to me.   On this episode, I share: Why I rejected my tagline when I first found it, The importance of having someone reflect back what you’re saying, Feedback my coach has given me on proving it vs. being it, Why women have to choose between being likable and successful, and Four exercises to reflect on what makes you stand out.