Beyond The Mood Board

With more competition than ever, all businesses—whether locally based or virtual—need to be sure their brand experience is reflected in person and online. Putting out content is no longer enough. People want to align with the humans and values behind a brand. If you’ve been resistant to share what you stand for, India Jackson is here to guide you through it.   On this episode, India and I discuss: The reason every business needs an online and offline marketing presence, The mistake that cost Blockbuster their existence, Why many marketing formulas are failing us, and Tips for showing up when you aren’t used to being on screen.   Visit Pattern of Purpose for show notes and links to resources  mentioned on this episode.