Beyond The Mood Board

There aren’t many situations that can induce panic in professionals more than the question, “What do you do?” As CEOs, we have a bad habit of making a judgment call  when meeting someone—either they’ll understand what we do or they won’t. This episode will help you craft a memorable response that ends the ramble and ensures you’re not missing out on potential leads by missing the mark.   On this episode, I share: Where most introductions fall flat, Why your job title isn’t enough to get people to care, The difference between an elevator pitch and a brand pitch,  Specific examples of effective brand elevator pitches, and How to get your hands on the free brand elevator pitch guide I’ve created.   Visit Pattern of Purpose for show notes and links to resources mentioned on this episode.