Braze For Impact

Ashok Rajan, director of the board at Lister Digital and cycling enthusiast, gives commentary on how personalization strategies are more about human connection than technology. He shares a profound customer experience that shaped him, and stresses the importance of "data for purpose." *Hosted by Dave Goldstein and PJ Bruno LIVE at LTR 2019*       TRANSCRIPT: [0:00:17] PJ: Hello again. Welcome back to another episode of Braze for Impact, your MarTech industry discuss digest. We're back again with another episode of our humanity series. Our guest today, Ashok Rajan, president of Lister Digital. Ashok, thanks so much for being here.   [0:00:33] Ashok Rajan: Hey, thanks for having me here PJ and Dave. Very excited to be in this conference. Again, longterm relationships man, it's awesome.   [0:00:41] PJ: Let's build them. Let's expand them.   [0:00:43] Ashok Rajan: Let's build them. Let's expand them. And it's about the human experience. I don't see, again I am just free flowing here, that even as I see them live