Ste Davies' Digital Influence Podcast

Scott Guthrie is a strategic influencer marketing consultant, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator. He is co-chair of the CIPR influencer marketing panel, a PRCA council member, a founding member of the BCMA influencer marketing steering group and an editorial board member of both Talking Influence and Influence publications. Show highlights 1:57 Looking ahead to 2020 and beyond in influencer marketing. 2:45 The shifting demand for influencer data. 7:37 The importance of storytelling. 11:40 The virtual influencers. 17:07 Michael Bloomberg's campaign working with influencer marketing platform. 21:40 Influencers exploiting the coronavirus to increase engagement. 26:44 Influencer marketing on Instagram. 38:33 The wider influence sphere going beyond influencer marketing. Resources/people/articles mentioned in the podcast Scott's influencer marketing trends for 2020 - sabguthrie.info Scott's influencer marketing in 2019 review - sabguthrie.info Scott