Ste Davies' Digital Influence Podcast

In this podcast we’re talking about the future of social media and the macro trends on the horizon. And even though you can't predict the future by looking at the past, it's always worth paying a visit. In 1995, Bill Gates wrote in his book about the future of the personal computer, The Road Ahead, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” Of course back then he was prophesying his vision to put a PC in every home which may seem silly today given the proliferation of computers but at the time it was a lofty goal. Fast forward to 2010, when social media was starting to proliferate the world, the vast majority of people (myself included) would never have predicted the global impact it’s had on culture and society.  With this in mind, this podcast provides five upcoming macro trends to be aware of in the social media space. Show highlights 1:49 The rise of decentralized