Ponderings From The Perch

It’s MR Leadership week! Benefit from the collective wisdom of market research thought leaders, who share their experiences, mindsets, and tips for managing in these trying times. Mario Carrasco is the cofounder and principal at ThinkNow - a technology-driven cultural insights agency. ThinkNow is also responsible for Diga y Gane, one of the largest and most representative Hispanic online panel in existence and ThinkNow Connekt, a powerful on-demand multicultural research tool. In this episode, Mario and host Priscilla McKinney discuss entrepreneurial mindset, how the crisis has illuminated cultural disparities that have long existed, and the cultural significance of messaging.  Mario notes that entrepreneurs can often feel isolated, and that it’s important to keep in touch with fellow entrepreneurs for solidarity and camaraderie. He says his mantra through trying times (as well as regularly) is simply to show up and work - and to be okay with the days you don’t get as much done as you hope for.  Ethnicity dat